Every decision you make for your company helps to determine what kind of impact it will have on the market. When you choose promotional pens with logo options, for example, remember that those pens will end up in your customer’s hands. They point directly back to your company and its brand. Before you place an order for bulk pens with a logo, be certain about every detail to maximize the impact the pens have on your brand, in a positive way.
Understanding Your Brand’s Color Palette
The New York Times says that some ink colors are mightier than swords when it comes to branding and marketing. Style, indeed, has a color. Before you choose ink colors for branding at random, consider the color palette of your brand. You don’t have one? Well, create one! Here are things to consider:
- Personality
Your brand has a personality. What is it? Is it fun and playful? In that case, bright colors are best. If you want to appear professional, subdued neutrals are better.
- Audience
Your audience may have certain preferences when it comes to color. Do your research and see what colors are associated with the demographics you are working with.
- Color Psychology
Colors are often associated with certain beliefs or feelings. Keep those in mind when you choose the colors you utilize for your brand. Red, for example, often conveys energy and passion, while blue is associated with reliability and trust.
- Consistent Simplicity
You don’t want to choose all of the colors for your brand. Limit the palette to key colors so it’s not confusing. Keep the colors consistent across all of your brand marketing materials. Use them on your website, on social media, and on any promotional materials.
- Testing/Research
Test the colors you are thinking of using to make sure they work to suit your goals. Research competition to see what they use as well, so you can stand out in the crowd.
The Psychology of Ink Colors in Marketing
When purchasing bespoke pens in bulk, you will need to choose the ink colour. The hue you choose may influence how people see your brand and may evoke attachment. The colour of the ink will also affect how your customers use the product. If you place red ink in a pen, for example, it showcases passion and excitement, but it may not be something they use on a daily basis.
Many product purchasing decisions are based on colors and the way things look. The ink color you use could translate into sales, believe it or not.
Practical Considerations for Ink Color Selection
Marketing with ink colors isn’t as simple as pointing at a color and going with it. Think the decision through with practical considerations. Here are some things to decipher:
- Purpose
How do you want your customers to use the pens? If you want them to take them to work and use them in a professional manner, black is best. If you’d like them to utilize the pen at home for grocery lists, taking notes, and other such things, go with blue or green to stimulate creativity. Think about your purposes before you make a final decision on ink colors.
- Contrast
Dark inks will show up well on light paper colors, which is the norm. If you want your pen used for specialty occasions, light colors can work, too, depending on the paper.
- Preferences
You will want to show a preference for a certain color based on your brand’s personality and style. For example, if you have a fun brand, you may not want to go with the standard black.
- Psychology
Colors evoke emotions, so you want to consider the message you could be sending with something as simple as the color of the ink you choose for your promotional pens.
- Durability
Some colors resist fading while others dry faster. Think about the longevity of your pens as well as how they work for your customers.
Testing and Measuring Brand Impact
Forbes indicates that a company should never compromise on their brand. That strong brand gives the products a strong foundation that helps to enhance any other marketing techniques. The right brand creates long-term business loyalty and fosters a sense of trust.
Test the colors you use in your brand before you order custom pens in bulk from Save Your Ink. While pens aren’t highly costly, you don’t want to incur the cost twice or waste any materials.
In Conclusion
If you would like to have custom pens in bulk to hand out to customers and clients, the ink color you choose is more important than you might have originally thought. Ink color can showcase your brand’s personality and bring about an emotional reaction from the user. Consider how and when you want the pens used and what they say about your brand before you make a final decision. If you don’t already have a brand palette, create one and reference it when making the decision about ink colors.
Jessica has a flair for writing engaging blogs and articles. She enjoys reading and learning new things which enables her to write different topics and fields with ease. She also strives to break down complex concepts and make them easy for anybody to comprehend.
