Email Outreach Tools Every Small Business Should Consider

Email remains one of the top marketing channels with the highest revenues compared to other platforms. Still, carrying out a successful email marketing campaign, especially a cold one, would not be possible without the right tools. After all, the success of an email marketing campaign depends on many factors besides the quality of your offer and your email copy. It is about carefully segmenting the leads, personalizing the message, finding the optimal sending schedule, monitoring the campaign results, and much more.

Usually, marketers rely on several tools to manage these diverse tasks. Still, it is also possible to find services with more advanced functionality, thus decluttering your business app folder a little bit. The top email outreach tools described below combine several features essential for successful email marketing campaigns and are designed to help businesses take their advertising efforts to a new level.

SendPulse

SendPulse is an email automation software with over a hundred ready-made email templates, an option to verify email validity to avoid ‘shooting blanks’ with bulk campaigns, advanced anti-spam features, and much more. In addition, it has advanced analytics to help you monitor the results of your campaigns, along with helpful tips and tweaks on improving subject lines and body content to boost click-through and open rates.

It also has a pretty decent recipient segmentation option and a flexible starting plan that depends on the number of your email subscribers. The minimum monthly fee for 500 recipients starts at $8, but you can also opt for an enterprise plan or even a pay-per-campaign option. There is also a free version with limited features if you want to try this automation tool without any financial commitments.

SignalHire

What most email automation tools cannot do is find you those precious cold leads, but SignalHire solves this problem. The tool is a professional business directory with over 450 million verified contacts. The website version supports an individual search by name and bulk searches by industry, location, job title, company, and many other customizable parameters. It should be pretty obvious by now that buying ready-made email lists is a huge marketing no-no, but SignalHire offers you a chance to create custom email lists based on your specified parameters — especially if you’re in the B2B niche.

Its browser extension is also useful for searching for contacts on LinkedIn and other social networks like Facebook, GitHub, etc. This means you can add warmer leads to your email database, too — as soon as someone engages with your content on social media or simply catches your eye in any of the supported networks, you can add them to your marketing database in a few simple clicks.

SignalHire can seamlessly integrate with your CRM and has a free version — five lookups a month. There are also several flexible paid plans starting at $49 for 350 monthly email and phone searches.

QuickMail

QuickMail is another example of automation software that accommodates different business and marketing needs. Its advanced metrics deliver the most accurate insights into open and click-through rates because QuickMail does not include false clicks in this analysis. The tool is suitable for marketing teams as it supports multiple inboxes and can send out bulk emails without triggering spam alerts. Besides email automation and open rates analysis, the service can provide detailed info about bounce rates, replies, and unsubscribes to fine-tune your email marketing efforts further.

QuickMail comes with a free 14-day trial, after which the service starts at a minimum of $49 monthly.

SalesMate

SalesMate is a solid CRM solution for small businesses, which can also work along more complex, enterprise-level CRMs. The tool automates email marketing campaigns, supports bulk contact upload, helps with segmentation, suggests perfect timing for bulk email sending, and has very decent email personalization features. Like most other email outreach tools on this list, it provides post-campaign reports on bounce rates, opens, clicks, and other data to keep monitoring and eventually improving your marketing efforts. It also has a few email-building templates and basic sales segmentation features.

SalesMate is available for a 15-day free trial, and if you decide to keep using the tool, you will have to pay per every user working with the software. The monthly fee for one user is $15, but if you subscribe for a whole year, the price will drop to $12.

Klenty

Instead of advertising itself as a CRM and email automation service, Klenty positions itself as an engagement software. The tool does have some standard email outreach functionality, like sending bulk messages and monitoring the campaign results. Still, Klenty also offers AI-powered suggestions on how to write your email copy and which leads to contact first. Most of its smart lead segmentation predictions come from the results of previous campaigns, and like most AI-powered tools, the results are not 100% accurate. On the other hand, no marketing analysis is 100% accurate, and Klenty definitely deserves the thumbs-up for its innovative lead segmentation approach.

The tool is costly, though. After a 14-day free trial, the pricing plan for one user starts at $60 a month. On the upside, it can help you downsize on additional lead segmentation tools so that the extra cost might be well worth it.

MailShake

Just like Klenty, MailShake uses AI algorithms to develop convincing email copy prompts and engage prospects. It has some standard email automation and analytics functionality, along with the possibility to integrate with several popular CRMs, thus simplifying workflow in your marketing department. While MailShake AI may not be enough to write a converting email copy, it is a handy tool for prompt replies. One more perk small businesses might enjoy is that MailShake has a call recording feature, which can be helpful for more than email outreach.

Like some other advanced tools on this list, MailShake charges per user — starting at $58 when billed annually. The only downside is that this tool does not have a free version. Still, it compensates for this flaw by offering very detailed onboarding tutorials, training guides, and other valuable resources.

SalesHandy

SalesHandy is another excellent email outreach option that integrates with Gmail accounts and the most popular CRMs. The primary benefit of this tool is its powerful automation and personalization features, along with a unified inbox, making it such a great addition to small and mid-sized marketing teams. One of the best features is that SalesHandy also allows testing different email patterns and provides detailed analytics after each campaign. Besides, SalesHandy has an email warmup functionality you can trigger before sending out bulk emails, thus limiting the risk of altering spam filters.

SalesHandy comes with a 7-day free trial and features several affordable subscription plans after that. The minimum plan starts at $34 per month ($27 if billed annually), and there are several custom-tailored and individually priced plans for enterprises with multiple users.

These tools can become a helpful addition to your marketing kit, offering a chance to automate some routine tasks, add new contacts to your lead database, and segment prospects. Plus, if you decide to go with pricier, AI-powered tools, you will also get access to more advanced prompts to help you craft converting email copy — or, at least, send quick replies.