Caesars Entertainment, often just called Caesars, is a well-established casino brand that’s earned billions in revenue. Gamblers and non-gamblers alike have likely come across this company in some capacity through its far-reaching presence in pop culture and its long list of attractions.

Caesars didn’t just happen to become one of the best international casino brands. It’s worked to earn its reputation. The company has used several methods to distinguish itself as one of the best casino brands, and, while it may sound counterintuitive, many have to do with the fact that it doesn’t make casinos the sole attraction to its properties.

These are some of the main ways that Caesars Entertainment has become one of the top international casino brands:

Building an Empire

The company owns over fifty casino properties on four continents. Some popular casinos under its ownership include Caesars Palace, Harrah’s, Eldorado, and Planet Hollywood.

The empire was slowly built, and other brands were acquired over the course of decades, beginning in 1937. The first building block of this empire, which now seems incredibly modest, was the opening of Harrah’s bingo parlor in Reno, Nevada. In less than twenty years, Harrah’s bought more properties, and by 1966, Caesars Palace was under construction.

The growth was steady, with many property purchases, new builds, and brand mergers, leading to the unified brand Caesars Entertainment.

Creating an Unforgettable Experience

Looking at the casinos owned by Caesars, it’s clear the brand aims to deliver an enjoyable, luxurious experience. Just showing up at one of its casinos’ front doors will leave people feeling like they’ve entered an exclusive area, and that’s exactly how the company wants them to feel. Caesars wants to treat its patrons and guests to the finer things in life.

The company doesn’t just want guests to show up. It wants guests to indulge and enjoy all the amenities the property offers.


Valuing Entertainment Beyond Casino Games

Caesars creates venues that go far beyond their casino games. Guests with no interest in testing their luck at the casino table or slot machines can still have a packed schedule and an enjoyable visit.

With amenities like pools, spas, and salons available, guests can escape the casino floor’s bright lights and high energy and enjoy a relaxing stay. Fine dining and casual dining options also create a host of foodie experiences that appeal to all taste buds and preferences. And for those who love to shop, there’s no need to even leave the property. Caesars brings the shopping to you within the resort.

And, fitting with the high energy of a casino, concerts and live shows are no stranger to Caesars Entertainment—so you can still nurture your needs.

The brand has had big names in the music industry, like Sting, Miranda Lambert, and Rod Stewart, headline at its properties. When it comes to performances, there’s been no shortage of awe-inspiring or laugh-inducing guests, with performances like Criss Angel and comedians hand-selected for the Jimmy-Kimmel Comedy Club.

This devotion to entertainment of all shapes and sizes draws people to Caesars locations to find an experience that perfectly fits their preferences.

Appealing to The Whole Family

You wouldn’t expect a casino to be a family affair, but the approach that the Caesars brand takes turns its destinations into family-friendly getaways. All those entertainment options extend even further to include family-friendly options like zip-lining, the highest observation wheel in North America, VR Adventures, Dino Safari, and more.


Embracing Online Gaming

On top of all the in-person amenities, attractions, and entertainment Caesars offers patrons, the brand has even joined the online casino realm.

The brand was an early adopter of online gaming options, with many of its casinos having an online casino. Enticing people to play online is a bit different than drawing them to a destination and a dream getaway, so online incentives, like Caesars NJ bonus, attract new gamers to test out the waters of online casino games.

Making Itself Buzzworthy

Caesars Entertainment doesn’t just rely on scheduling entertainment or its casino games to get people interested in staying at its resorts; the brand also gets its name and top casinos into public view by investing in pop culture.

One of the biggest casinos in the Caesars empire is Caesars Palace, which has been featured in box office hits like The Hangover, Iron Man, Ocean’s Eleven, and more. The company also draws interest by partnering with celebrity chefs like Gordon Ramsay, Martha Stewart, Nobu Matsuhisa, and Guy Fieri. Many of these famous restaurateurs have had their own TV shows, appealing to food lovers who want to try the dishes they’ve seen their favorite chefs create on a screen.

The star power behind headlining artists like Sting or performers like Criss Angel adds to the excitement and attraction of the brand’s casinos—and the general buzz around the brand.

Catering to The Rich, Famous, And Influential

Caesars Entertainment creates exclusive villas and luxurious suites at its casino resorts that have drawn the attention of the rich and famous. The Titus Villa at Caesars Palace alone has been reported to have hosted A-list actors, chart-topping musicians, and American presidents, including Bradley Cooper, Usher, Justin Bieber, Cher, Lizzo, and President Obama.

When newsworthy, influential figures like these stay at these destinations, it significantly adds to the brand’s awareness, reputation, and appeal.

Caesars Entertainment took time to build an empire that has pushed the brand to become one of the best in the international casino industry. It worked not only to buy and build properties but also to appeal to potential guests in ways that would turn its casino properties into bucket-list destinations.